Click any event title to see more information.
BMW CAR CLUB OF AMERICA
BIMMERLIFE MiX ENTHUSIAST WEEKEND
APRIL 24-27, 2025, in Greer, SC
The BimmerLife MiX Enthusiast Weekend is back for its 5th anniversary! For half a decade, BMW enthusiasts from across the country have gathered for this one-of-a-kind celebrations of driving, camaraderie, and BMW passion. Hosted in the heart of BMW culture - Greer, South Carolina - this milestone event will feature an incredible lineup of driving experiences, social events, and exclusive access to BMW’s best performance offerings.
Whether you drive an M, i, X, or any BMW model, this event is for you. Join us as we celebrate five years of MiX with thrilling track sessions, scenic group drives, and unforgettable moments with fellow club members. This isn’t just another BMW event. This is MiX, and you don’t want to miss it.
EVENT HIGHLIGHTS
///M Club Day at the BMW Performance Center
Friday, April 25th, 8:00 a.m. – 5:00 p.m.
Experience a full day of high-performance driving in current BMW M models, including skid pad, autocross, and track sessions—all with pro-level instruction!
Caravans to MiX
Join a Driving Route!
Want to make the road trip part of the adventure? Join one of the regional caravans and drive to MiX with fellow BMW CCA members! There are three routes available: Northern, Midwest, and Southern. Make sure to choose your caravan route during registration.
Taste of M & X Driving Event
Saturday, 10:30 a.m. – 2:00 p.m.
Join us at the BMW Performance Driving School for this unique driving event focused primarily around M models. These driving activities offer four stations which include the following: M2 timed runs, M4 lead/follow, M3 hot laps, and X5 off-road. The event kicks off at the BMW Performance Driving School Saturday morning at 10:30 am and will have a buffet lunch provided at 1:00 pm. Test your driving skills with timed runs through the driving course and learn the skill of lead/follow. Have you ever experienced the full off-road capability of the BMW X5? If not, prepare to be stunned by the off-road course experience. Cap your experience off with a thrill ride like none other as a professional instructor takes the BMW M3 through its paces with a hot lap around the track with you as a passenger. What’s not to love about a half-day experience like this? Sign up now!
Must be at least 18 years old with a valid driver’s license to participate.
Test Drive Experience at MiX
Get behind the wheel of the latest BMWs at MiX during our exclusive Test Drive Experience! Spots are first come, first served. This is a two-day activity, taking place on Friday from 10:00 AM to 4:00 PM, and Saturday from 1:00 PM to 4:00 PM. Experience the Ultimate Driving Machine like never before – without a salesperson in the passenger seat. Take select new BMW models on a pre-planned route designed to highlight their power, agility, and technology.
(Signups take place at the event. Available models will be announced closer to the event.)
Social Drive with Sandlapper Chapter
Enjoy a pleasant drive with your Bimmer friends in a group or at your pace following guided routes with stops at iconic South Carolina picture perfect destinations. Route will end at a lunch destination (lunch paid on own). Route will have approximately 4 hours of driving time. All attendees are welcome to participate.
Poker Run - Scenic Rally with a Twist!
Hit the roads of “BMW Country” on a guided rally-style drive, picking up poker cards at designated stops. Best hand wins the pot!
The $25 entry fee includes a $20 entry into the prize pot and a $5 participation fee. Lunch stop included. Each player is responsible for maintaining the integrity of their hand during the run.
X Chapter Hosted Drive
Take in the stunning mountain roads of the Carolinas with an enthusiast-led drive through some of the area’s most scenic and challenging routes. All vehicles and participants are welcome. $5 fee to register.
Drive will depart from Greenville Marriott and head North toward Asheville. A lunch stop will conclude the drive; participants can choose to join the group for lunch (at their own cost) or skip lunch and begin their journey home.
Ultimate Skid Pad Experience
Learn the art of car control and drifting on one of the largest wet skid pads in the U.S., with coaching from BMW Performance Center legend Mike Renner! Sunday morning and afternoon sessions are available but space is limited per session, so please sign up early.
Lunch will be served at 12 PM.
Caffeine & Gasoline - Presented by Griot's Garage
Start your morning with coffee, breakfast, and cars at our signature enthusiast meetup.
Friday Night Social at Social Latitude
Join us for a “MiXer” at Social Latitude in Greenville. Unwind with BMW friends over axe throwing, sports simulators, arcade games, and plenty of laughs!
Saturday Night Dinner with Trivia
Join us at the Club HQ for a casual evening buffet, trivia and a BMW CCA Foundation Silent Auction. Catered by Table 301.
- House Smoked Pulled Pork
- Fried Chicken Tenders
- Smoked Beef Brisket
- Mac And Cheese
- House Potato Chips
- Southern Potato Salad
- Cucumber and Tomato Salad
- Sweet tea, unsweet tea, and infused water
- Picnic Style Dessert
HOST HOTEL
Greenville Marriott
One Parkway East
Greenville, SC 29615
864-297-0300
Rate starts at $143.00/night
Includes Breakfast
Complimentary Basic WIFI
Must book by April 7, 2025
Booking link will be included in your registration confirmation email.
ADDITIONAL EVENT DETAILS
///M Club Day – The Ultimate BMW Track Experience
Friday, April 25, 2025 | BMW Performance Center
This isn’t just another driving event. This is M Club Day—an exclusive opportunity to experience BMW’s high-performance M models in the way they were meant to be driven, alongside fellow BMW enthusiasts who share your passion.
Driving a BMW M car on track is an adrenaline rush, but doing it with people who truly “get it” takes the experience to another level. You won’t be on track with random strangers—you’ll be surrounded by BMW CCA members who live and breathe this brand just like you. The conversations in the paddock, the shared excitement before a fast lap, the friendly competition—it all makes for an unforgettable day that’s about more than just driving.
What’s Included in Your Experience?
- Professional instruction from BMW’s world-class Performance Center instructors
- A full day of driving the latest BMW M models—no car needed
- Dynamic driving exercises to sharpen your skills
- Wet & dry skid pad sessions to master vehicle control
- Braking & handling drills for real-world performance
- Autocross competition with your fellow club members
- Track lapping sessions to push the limits
- All-inclusive package—BMW M cars, fuel, tires, instruction, and lunch are covered
This isn’t just a driving school; it’s a shared experience with fellow BMW fanatics. Whether it’s your first time on track or you’re a seasoned driver, you’ll leave with better skills, great stories, and new friendships.
Pricing & Registration
- $795 per person – Two drivers share a car throughout the day
Limited spots available. Secure yours now before it sells out.
SCHEDULE OF EVENTS
All times subject to change. Full itinerary will be provided upon registration.
Thursday, April 24
- Caravans arrive
- Check-in at Greenville Marriott
- Arrival Dinner at BMW CCA Headquarters
Friday, April 25
- M Club Day at BMW Performance Center (All day)
- Test Drive Experience (10:00 a.m. to 4:00 p.m.)
- Sandlapper Drive (Scenic South Carolina group drive, 8:30 a.m. to 12:30 p.m.)
- Social Latitude Night – Axe throwing, simulators & more! (starts at 6:00 p.m.)
Saturday, April 26
- Caffeine & Gasoline (Car meet & breakfast, 9:00 a.m. – 12:00 p.m.)
- Taste of M & X Driving Event (Performance Center, 10:30 a.m. to 2:00 p.m.)
- Test Drive Experience (1:00 p.m. to 4:00 p.m.)
- Poker Run – Scenic Rally & Competition (12:30 p.m. to 5:00 p.m.)
- Saturday Night Dinner (Catered by Table 301, 6:30 p.m. to 9:00 p.m.)
Sunday, April 27
- Ultimate Skid Pad Experience (8:00 a.m. to 12:00 p.m. and 12:00 p.m. to 4:00 p.m.)
- X Chapter Hosted Scenic Drive (9:00 a.m. to 2:00 p.m.)
FREQUENTLY ASKED QUESTIONS
Do I have to own an M, i, or X vehicle to attend?
No! The event is open to all BMW CCA members, regardless of the model you drive.
Can I bring a non-driving guest?
Yes! Non-driving guests can attend all social events, drives, and meals—but they cannot participate in track events.
Will this event sell out?
YES! MiX is one of the most anticipated BMW CCA events, and spaces for M Club Day, Skid Pad, and the Taste of M & X Driving Event will sell out quickly.
Can I drive my own car at the track?
No, all Performance Center track events use BMW’s latest M cars.
Where do I book my hotel?
The Greenville Marriott is our host hotel at $143++ per night. Booking link is included in your confirmation email after registration.
FEE SCHEDULE
| Arrival Dinner | $25.00 |
| General Registration | $35.00 |
| Social Latitude mixer | $25.00 |
| Breakfast Sandwich for Cars and Coffee | $8.00 |
| A Taste of M and X Driving Event | $275.00 |
| Sandlapper Poker Run | $25.00 |
| Saturday Dinner w/ Trivia | $65.00 |
| X Chapter Hosted Drive Sunday | $5.00 |
| Ultimate Skid Pad Afternoon Session | $300.00 |
| M Club Day | $795.00 |
PHOTO GALLERY
OUR SPONSORS
CONTACT INFORMATION
For more information, email us at questions@bmwcca.org