BMW CAR CLUB OF AMERICA

BIMMERLIFE MiX ENTHUSIAST WEEKEND

APRIL 18-21, 2024, in Greer, SC

The BMW Car Club of America is excited to announce the BimmerLife MiX Enthusiast Weekend, which is set to take place April 18-21, 2024 at the world center of all things BMW in upstate South Carolina. An awesome lineup of fun social and driving activities are scheduled at the BMW Performance Driving School, the BMW CCA Headquarters, and much more in Greer, South Carolina.
BimmerLife MiX will celebrate the amazing mix of everything BMW with a special highlight on M, i, and X! This exciting event will bring the entire BMW community together for a fun weekend of cars, friends, and fun! Registration is not limited to M, i and X vehicles- all BMW CCA members are invited to attend!

SCHEDULE & INFO

Registration is now open!

MiX Caravan to Greer

Drive with us to BimmerLife MiX Enthusiasts Weekend celebrating BMW M, i, X and all BMW vehicles.
The Northern and Midwest routes are two-day drives and will begin on Wednesday, April 17.

The South route is a one-day drive and will occur Thursday, April 18.

Click here for more information about the Caravan routes.
Remember to choose a caravan during registration if you’re interested in driving with us!

THURSDAY, APRIL 18

7:00 p.m. to 10:00 p.m.
Caravan Arrival Dinner
at the Hotel Hartness
120 Halston Ave, Greenville, SC 29615

FRIDAY, APRIL 19

8:00 a.m. to 10:00 a.m.
X Chapter Welcome Breakfast
at Hotel Hartness

8:00 a.m. to 10:30 a.m.
X Chapter Welcome Breakfast
at the Hotel Hartness
120 Halston Ave, Greenville, SC 29615

9:00 a.m. to 4:00 p.m.
Registration
at the BMW CCA Headquarters
2350 Highway 101 South, Greer, SC 29651

Come pick up your BimmerLife MiX Festival badge, t-shirt and poster from our Registration desk! You can also reserve a Test Drive time slot before they’re all gone.

9:00 a.m. to 4:00 p.m.
Lifestyle Store Open
at the BMW CCA Headquarters
2350 Highway 101 South, Greer, SC 29651

9:45 a.m. to 10:45 p.m.
Factory Body Shop Tour
at the BMW Zentrum
1400 SC-101, Greer, SC 29651
additional cost, registration link coming soon!

Tour guides will lead guests to the Metal Finish area of the Body Shop, where they will see how precision robots install the rear hatch, side doors, front fenders and the hood attached to body of an X5 of XM vehicle. Guides will also explain the Paint Shop process as guests watch Paint Shop associates working separated by a glass wall. The Assembly process will not be part of the tour at this time, but guests will learn about the overall process of how the Ultimate Driving Machine comes “alive” at Plant Spartanburg.

10:00 a.m. to 4:00 p.m.
BMW Test Drives
at the BMW CCA Headquarters
2350 Highway 101 South, Greer, SC 29651
Must be at least 18 with a valid driver’s license

Last test drive starts at 3:30. Reserve your time slot at the Test Drives table!

12:00 p.m. to 4:00 p.m.
Half-Day Performance Center Session with Lunch
at the BMW Performance Center
1155 SC-101, Greer, SC 29651
Must be at least 18 with a valid driver’s license.
additional cost

This event will give participants the chance to sample several current BMW models between different “driving” stations. The stations include the “rat race” (where two M cars compete against each other on a skid pad), a timed event for friendly competition, off-road driving in a BMW X3 or X5, and driving an M car around the handling course. Finally, buckle up in the passenger seat for a high-speed hot lap as Performance Center instructors drift around the track! Chef’s Choice lunch buffet will be served at noon, the session will begin at 12:30 p.m..

12:00 p.m. to 2:00 p.m.
X Chapter Welcome Lunch
at Biscuit Head
823 S Church St, Unit C, Greenville, SC 29601
additional cost

1:15 a.m. to 2:15 p.m.
Factory Body Shop Tour
at the BMW Zentrum
1400 SC-101, Greer, SC 29651
additional cost, registration link coming soon!

Tour guides will lead guests to the Metal Finish area of the Body Shop, where they will see how precision robots install the rear hatch, side doors, front fenders and the hood attached to body of an X5 of XM vehicle. Guides will also explain the Paint Shop process as guests watch Paint Shop associates working separated by a glass wall. The Assembly process will not be part of the tour at this time, but guests will learn about the overall process of how the Ultimate Driving Machine comes “alive” at Plant Spartanburg.

3:00 p.m. to 5:00 p.m.
X Chapter Paint Your Bimmer
at Wine & Design
1175 Woods Crossing Rd, Greenville, SC 29607
additional cost

Join the X chapter for a BMW CCA-exclusive Paint Your Bimmer event! You provide a favorite photo of your BMW and Wine and Design’s artist host will help you bring it to life on canvas – NO ARTISTIC/PAINTING SKILLS REQUIRED! You’ll be amazed with the results and enjoy some social time with fellow club members. Fee includes painting supplies, light snacks and a sampling of beverages.

6:00 p.m. to 8:00 p.m.
Happy Hour
at Thunder Bunny Racing
500 Hartness Dr Unit C, Greenville, SC 29615

8:30 p.m. to 10:30 p.m.
Movie Night
at the Hotel Hartness
120 Halston Ave, Greenville, SC 29615

SATURDAY, APRIL 20

8:00 a.m. to 12:00 p.m.
Time Trial Morning Session w/ Lunch
at the BMW Performance Center
1155 SC-101, Greer, SC 29651
Must be at least 18 with a valid driver’s license.
additional cost

Test your own Ultimate Driving Machine against fellow members! All participants will be driving their own vehicle. BMW cars and BMW SAV will have their own separate class to determine Fastest Time of the Day (FTD).

BMW and MINI convertibles, EVs, and SAVs are allowed. Non-BMWs are not eligible.

9:00 a.m. to 12:00 p.m.
Caffeine & Gasoline® (Cars & Coffee)
sponsored by Griot’s Garage

at the BMW CCA Headquarters
2350 Highway 101 South, Greer, SC 29651
Coffee and breakfast pastries will be provided. BMWs and MINI only on the field.

On Saturday, the MiX weekend continues with Caffeine & Gasoline® sponsored by Griot’s Garage at the BMW CCA National Headquarters from 9 a.m. to 12 p.m. noon. Members are invited to park their BMWs on the twenty-acre campus and lawn surrounding the lake for a huge all-BMW gathering. During the cars and coffee style event, we will host car care demos, award trophies and introduce special guests from BMW of North America. In addition, attendees will have the chance to shop at the BMW CCA Lifestyle store and see some rare BMW models up close in the headquarters garage.

9:00 a.m. to 12:00 p.m.
Paint Your Own Art Car – For Kids!
benefiting the BMW CCA Foundation

at the BMW CCA Headquarters
2350 Highway 101 South, Greer, SC 29651
additional cost, must pre-register

Enroll your youth in a Paint Your Own Art Car Competition. A diecast 1:18 model of the BMW 1 Series will be provided for your child to paint. This model is rare and is an original BMW-produced model! Your child’s finished work of art will automatically be entered in a competition for “Best In Show” to be awarded at the end of Caffeine & Gasoline. Registration fee of $50 will benefit the BMW CCA Foundation. Click here to register.

9:00 a.m. to 12:00 p.m.
Registration
at the BMW CCA Headquarters
2350 Highway 101 South, Greer, SC 29651

Come pick up your BimmerLife MiX Festival badge, t-shirt and poster from our Registration desk! You can also reserve a Test Drive time slot before they’re all gone.

9:00 a.m. to 4:00 p.m.
BMW CCA Lifestyle Store Open
at the BMW CCA Headquarters
2350 Highway 101 South, Greer, SC 29651

11:45 a.m. to 4:00 p.m.
X Chapter Drive
to Mountain Brook Vineyards
731 Phillips Dairy Rd, Tryon, NC 28782
additional cost

1:00 p.m. to 4:00 p.m.
BMW Test Drives
at the BMW CCA Headquarters
2350 Highway 101 South, Greer, SC 29651
Must be at least 18 with a valid driver’s license.

Last test drive starts at 3:30. Reserve your time slot at the Test Drives table!

1:00 p.m. to 5:00 p.m.
Time Trial Afternoon Session w/ Lunch
at the BMW Performance Center
1155 SC-101, Greer, SC 29651
Must be at least 18 with a valid driver’s license.
additional cost

Test your own Ultimate Driving Machine against fellow members! All participants will be driving their own vehicle. BMW cars and BMW SAV will have their own separate class to determine Fastest Time of the Day (FTD).

BMW and MINI convertibles, EVs, and SAVs are allowed. Non-BMWs are not eligible.

6:30 p.m to 9:00 p.m.
Dinner Buffet and Silent Auction
at the BMW CCA Headquarters
2350 Highway 101 South, Greer, SC 29651
additional cost

Join us at the Club HQ for a casual dinner buffet, IMSA race watching and a Silent Auction benefiting the BMW CCA Foundation. Antipasti and Bruschetta will be served before dinner.
Menu:

  • Louisiana sunburst salad with mixed greens, port-infused dried cranberries, bleu cheese, roasted almonds and a raspberry vinaigrette
  • Hot honey butter chicken
  • Blackberry and jalapeño-glazed pork loin
  • Garlic and chive mashed potatoes
  • Brown butter green beans
  • Key lime shooters
  • Dinner rolls and butter
  • Sweet tea, unsweet tea, and infused water

SUNDAY, APRIL 21

9:00 a.m. to 2:00 p.m.
X Chapter Hosted Drive
departing from the Hotel Hartness
120 Halston Ave, Greenville, SC 29615
additional cost

Join the X Chapter for an Xhilarating drive through some of the area’s best driving roads. We’ll depart from Hotel Hartness and head North toward Asheville. A lunch stop will conclude the drive; participants can choose to join the group for lunch (at their cost) or skip lunch and begin their journey home.

REGISTRATION

All members are invited to attend. The basic registration fee for the event is only $30 per member and includes an event t-shirt, parking at Griot’s Caffeine & Gasoline® for a BMW or MINI vehicle, and access to many other fun activities.

HOTELS

Two group rates are available for this year’s MiX Enthusiast Weekend!

hotel-hartness

Hotel Hartness

120 Halston Avenue

Greenville, SC 29615

864-519-0100

Rate: $179.00/night

Includes Breakfast

Complimentary Parking and WiFi

PLUS Welcome Amenity!

Must book by April 5, 2024

marriott-greenville

Greenville Marriott

One Parkway East

Greenville, SC 29615

864-297-0300

Rate: $141.00/night

Includes Breakfast

Complimentary Basic WIFI

Must book by April 4, 2024

OUR SPONSORS

CONTACT INFORMATION

For more information, email us at questions@bmwcca.org

Go Top